Daniel Boudjakdji — still in the room, still carrying a number.
Head of Sales for France & Spain at Rippling. Before that: Vonage (two-time President's Club), Google and Salesforce. I built The Pipeline because I kept interviewing motivated people who'd been prepared for the wrong job.
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2× President's Club
Vonage · EMEA
Ten years selling. Now on your side of the table.
I started as a BDR at Salesforce and ramped to 200% of target in a quarter. I sold mid-market at Google, then spent four years at Vonage leading SDRs and AEs across France and Benelux — two President's Clubs and a team averaging 120%+ of quota. Today I run Rippling's French and Spanish sales orgs, which I built from nothing.
That means I'm not teaching from memory. Every cohort, I'm coaching you against the exact bar I'm hiring against this month.
0+
years in B2B SaaS
0×
President's Club (Vonage)
0%+
average team quota attainment
0
markets built from zero (FR & ES)
“Every rep I've hired had the same gap: they could talk about sales, but they couldn't run a call. That gap takes four weeks to close — if someone shows you exactly what good sounds like.”
Daniel Boudjakdji · Head of Sales, France & Spain
The path here
- Rippling2023 → now· Dublin (remote-first)
Head of Sales — France & Spain
- Built the France and Spain sales orgs from scratch — territory strategy, ICP segmentation and the outbound motion for two very different markets at once.
- Recruited, onboarded and coached SDRs and AEs; set the KPIs and weekly performance cadence.
- Battle cards for 8+ competitors (Factorial, Personio, Sage, Cegid…), cutting ramp time and lifting competitive win rates.
- Partner pipeline through French HR consultancies (DRH externalisé).
- Nebular2025 → 2026· Dublin
CEO & Founder
- Founded a portfolio of B2B SaaS and fintech ventures, including Nebular Leads — intent signals, ICP lead scoring and AI sequences.
- Owned product strategy, architecture, GTM and first customers; prioritised everything by speed to MRR.
- Vonage (Ericsson)2021 → 2025· Paris / Dublin
Sales Manager — EMEA, France & Benelux
- ★ 2× President's Club · Top Sales Manager EMEA · team attainment 120%+.
- Led SDRs and AEs across the full cycle: prospecting, pipeline, close and expansion.
- Built the methodology — outbound sequencing, multi-threading, executive engagement.
- Ran the 1:1s, call reviews and deal clinics that the coaching in this program came from.
- Google2020 → 2021· Dublin
Account Manager — Mid-Market
- Mid-market portfolio across France and EMEA; consultative selling, upsell and cross-sell.
- Hit quarterly revenue targets with solutions built on Google Ads and account data.
- Salesforce2018 → 2020· Dublin
BDR → Senior BDR / Team Lead → Account Executive
- ★ Top Fast Ramper EMEA — 200% of target in the first quarter, top performer 6 months running.
- Promoted to Senior BDR and lead across 18 business developers: hiring interviews, onboarding, peer coaching.
- Closed net-new SaaS in fintech, financial services and real estate as an AE.
The toolkit you'll be trained on.
Three things I won't compromise on.
Reps beat theory.
You don't learn cold calling by watching cold calling. You learn it by making the call badly, on camera, and then again better.
Feedback has to sting a little.
Vague encouragement is why people stall. I'll tell you exactly why a hiring manager passed — while there's still time to fix it.
The standard is the real standard.
I score you against the same rubric I use when I'm hiring. No softer version, no participation trophy.
Education
- MSc Global Business — EDHEC Business School, graduated with Distinction
- Negotiation Skills: Strategies for Increased Effectiveness — Harvard (online)
Certifications
- Salesforce Sales Cloud Certified
- Salesforce Service Cloud Certified
Languages
- French — native
- English — fluent
- Spanish — professional working
Fifteen minutes, no pitch.
Tell me where you are and I'll tell you honestly whether tech sales fits — and whether this cohort is the right timing.