Your team is busy. The number still isn't moving.
Diagnostic-first sales training for founders, first sales hires and teams whose conversion has stalled. I find the real bottleneck in your calls and pipeline, then drill the team on your own accounts until it changes.
One of these is costing you the quarter
Nearly every team I'm called into has one of four problems — and usually thinks it has a different one.
Pipeline dries up between quarters
Outbound happens when someone panics. There's no cadence, no target list, and no idea how much activity the number needs.
→ A written outbound motion and an activity model the team can run without you.
Meetings don't become opportunities
Reps get the first call and then pitch. No pain quantified, no next step, no second meeting.
→ Discovery that surfaces cost in the buyer's own numbers — and qualifies out faster.
Deals stall or close on discount
The last two weeks decide margin, and nobody's been trained for them. Legal, procurement and silence run the deal.
→ Concession trading, mutual action plans and close dates that hold.
The forecast is fiction
Stages mean whatever the rep decided. Pipeline reviews take two hours and tell you nothing.
→ Written exit criteria, weekly inspection questions and a forecast that survives the board.
Three things, every engagement
1
A motion, written down
Not a workshop memory — a playbook your team runs on Monday.
2
One metric moved
Reply rate, meeting-to-opp, win rate or cycle length. Agreed up front, reviewed at 30 and 90 days.
3
Managers who can coach
Your leads get the scoring rubric and the cadence, so it doesn't decay when I leave.
Six modules. You'll need two or three.
Pick one for a workshop, three to five for an embedded engagement. The diagnostic decides the order.
Diagnostic, design, deliver, measure
01
Diagnostic
I listen to recorded calls, look at the pipeline and speak to two or three reps. Often the problem isn't the one you booked me for.
02
Design
You get a written proposal: which modules, in what order, what we're trying to move, and how we'll know whether it worked.
03
Deliver
Sessions are 30% teaching, 70% drilling on your real accounts. Nobody leaves a session without doing reps out loud.
04
Measure
We review the metric we agreed — reply rate, meeting-to-opp, win rate, cycle length — and decide whether anything else is needed.
Three ways to work together
Half-day workshop
From €1,800
One module, taught and drilled hard. The fastest way to see whether this works for your team.
Six-week embedded coaching
From €4,500 / month
The one that changes numbers. A diagnostic first, then modules built around what your data shows is broken.
Call-review retainer
From €1,200 / month
Ongoing outside ears on your calls, for teams that already know what good looks like and want it maintained.
The six things every team asks
Time, sign-off and what you actually walk away with — answered before you have to ask.
Less than you think. A workshop is one half-day. Embedded coaching is 90 minutes of group session plus a 30-minute 1:1 per rep, per week — under three hours. The diagnostic costs your team about 30 minutes each, one time. Everything is drilled on live accounts, so the reps are working their own pipeline while they train, not doing exercises about a fictional company.
Book the 30-minute diagnostic.
No form-then-wait. Pick a time, get an instant confirmation, and we spend the call finding which of the four bottlenecks is actually costing you the number.