Get your startup closer to the number.
Sales training that starts with a diagnostic on your own calls and pipeline, not a slide deck. You end up with a written motion your team runs on Monday and a metric you can check in 30 days.
Diagnostic is free for teams of five or more · reply within one working day
Four signals it's the motion, not the market.
The founder is still the only one who can sell
Deals stall the moment you're not on the call. Nothing about the motion is written down, so nobody else can repeat it.
Pipeline is thin between quarters
Outbound happens in bursts when the forecast looks scary, then stops as soon as a deal lands.
The forecast is a guess
Nothing is qualified consistently, so 'likely to close' means whatever the rep feels that week.
New hires take too long to land
Every rep invents their own script. Onboarding is shadowing, and ramp is measured in quarters.
Diagnostic, design, deliver, measure.
Diagnostic
I listen to real calls, inspect the pipeline and talk to the reps. You get the actual bottleneck in writing — even if the answer is that training isn't the fix.
Design
Modules chosen from what the diagnostic found, built on your product, your buyers and your live accounts. No generic curriculum.
Deliver
A half-day workshop, or six weeks embedded with weekly sessions, scored call reviews and 1:1s for each rep.
Measure
One metric agreed up front, reviewed at 30 and 90 days. Managers keep the scoring rubric so it survives after I leave.
Worth a call if…
A good fit
- You have a number to hit and a team of two to twenty selling
- There are real calls and a real pipeline to inspect
- A founder or sales lead will be in the room, not just the reps
- You want a playbook your team keeps, not a motivational day out
Not a fit
- You want a keynote or a team-building session
- There's no product-market fit yet — training won't fix that
- Nobody can commit a few hours a week for six weeks
- You need headcount, not coaching
Fees are quoted in writing after the diagnostic, once we both know the scope. Nothing is booked before you approve the number.
Book the diagnostic call.
Thirty minutes on the number, what's missing and whether training is even the right fix. You leave with a straight answer either way.
Free diagnostic call
Pick a slot — you'll get an instant confirmation and calendar invite.
Prefer to read first? See what changed for other teams.