An SDR job is the entry point, not the ceiling.
Tech sales is one of the few careers you can enter without a specific degree and be earning six figures within a few years. Here's the actual ladder - with numbers.
Tap a rung.
Each seat has a different job, a different number and a different set of skills. The cohort gets you onto the first one properly - which is what makes the rest possible.
Sales Development Rep
Prospecting blocks, 40–60 cold calls, sequence writing, and booking qualified meetings for an AE. You own pipeline created, not revenue.
Typical base
€50–70k
On-target earnings
€70–100k
What each seat pays.
OTE by seat
Illustrative European ranges. Your market, segment and company stage move these a lot.
SDR / BDR
€70k to €100k
AE
€100k to €140k
Senior AE
€130k to €200k
Leadership
€140k to €240k
Play with the numbers
SDR and BDR packages typically reach €70k to €100k OTE. Drag to see how base and variable pay combine. Illustrative only.
Base
€60k
Variable
€24k
On-target earnings
€84k