An SDR job is the entry point, not the ceiling.
Tech sales is one of the few careers you can enter without a specific degree and be earning six figures within a few years. Here's the actual ladder — with numbers.
Tap a rung.
Each seat has a different job, a different number and a different set of skills. The cohort gets you onto the first one properly — which is what makes the rest possible.
Sales Development Rep
Prospecting blocks, 40–60 cold calls, sequence writing, and booking qualified meetings for an AE. You own pipeline created, not revenue.
Typical base
€30–42k
On-target earnings
€40–58k
What each seat pays.
OTE by seat
Illustrative European ranges. Your market, segment and company stage move these a lot.
SDR / BDR
€40k – €58k
AE
€80k – €120k
Senior AE
€130k – €200k
Leadership
€140k – €240k
Play with the numbers
Typical entry-level SDR packages in Europe run base + ~40% variable. Drag to see how OTE moves. Illustrative only.
Base
€35k
Variable
€14k
On-target earnings
€49k