Case studies

What changed after the training

Same three questions every time: what was broken, what we ran, and what moved. No vanity metrics, no logos we didn't earn.

[Client name]

B2B SaaSSeed stage · 3 reps

The situation: Founder-led sales with two new AEs. Plenty of first meetings from inbound, almost nothing progressing past the demo.
What we ran: Diagnostic week, then six weeks embedded coaching on discovery and demo storytelling.
What moved: [Result placeholder — e.g. meeting-to-opportunity conversion up from X% to Y% over the quarter.]

Recruitment techSeries A · 8 reps

The situation: Outbound existed but was unstructured: every rep wrote their own emails, nobody agreed what a qualified meeting was.
What we ran: Two half-day workshops (outbound engine, objection handling) plus a three-month call-review retainer.
What moved: [Result placeholder — e.g. reply rate and booked meetings per rep per week.]

Professional servicesFounder-led

The situation: Technical founder negotiating six-figure engagements with no sales training, discounting to get signatures.
What we ran: 1:1 coaching fortnightly for three months on discovery, pricing conversations and negotiation.
What moved: [Result placeholder — e.g. average engagement value and discount rate.]

Ask in the enquiry and I'll put you in touch with a founder or sales lead who has run the same engagement you're considering.